Our Story
Making fresh juice accessible
Juicelab started with a simple observation between two friends: while Melbourne has amazing coffee culture, finding genuinely fresh, affordable, and healthy drinks on the go was nearly impossible. We set out to change that.
As a Melbourne-based startup, we're passionate about bringing the freshest possible orange juice to places where people need it most — hospitals, universities, gyms, and workplaces. No concentrate, no additives, just real oranges squeezed in seconds.
Our Mission
Fresh juice for everyone, everywhere
We're on a mission to make genuinely healthy beverage options as accessible and convenient as any other vending machine drink.
Fresh Always
We never compromise on freshness. Every juice is squeezed moments before you drink it.
Health First
We believe healthy options should be convenient, not a compromise.
Innovation
We use cutting-edge technology to bring you the best juice experience possible.
Our Journey
Our journey so far
The Idea
Founded in Melbourne with a simple mission: make fresh juice accessible to everyone.
First Machine
Launching our first vending machine in Melbourne.
Join the fresh juice movement
Bring a machine to your venue or get in touch to learn more. We'd love to hear from you.